R&M on the Mic – Making Self Storage a Bit More Brilliant

The Idea: Real People, Real Chats, and a Lot of Laughs

Rhi and Meg, now affectionately known as R&M, hit the streets with a mic in hand to get people talking about self storage. Why? According to the annual SSA report they found that less than a third of people actually understand self storage. Some had never heard of it, others thought it was expensive, and a few imagined dusty boxes and forgotten furniture.

R&M on the Mic was our way of changing that. We wanted to spark conversations, bust myths, and show that storage is simple, affordable, and actually quite fun.

Meet Rhi and Meg – Your Storage Queens

Rhiannon (Rhi) – Having previously worked in the retail industry, I knew very little about self storage. I was slightly familiar with High Street names but didn’t understand the various types of storage, the benefits of self storage or the reasons why people would use it. I’ve now worked in self storage for 10 years and absolutely love it. I love the customers, seeing us grow and open new sites, I love my team and watching them develop. If this campaign increases only a few people’s awareness and knowledge then its been worth it.

Meg – Having previously worked as a security dog handler at Bristol Airport before moving to our HQ in Wentloog, where she safeguarded the site and units. With no prior experience in the self storage industry, she was surprised by just how much goes into ensuring customers choose us when she took the leap and joined the blue self storage team. Now, as our social media queen, Meg brings her passion for people and top-tier service to everything she does. She loves making sure everyone has as much fun as possible along the way, capturing special moments, and turning our research into a fun and interactive experience

Together, Rhi and Meg have become the face of our campaign, bringing energy and personality to a world that many think of as purely functional.

Why R&M on the Mic Matters

Let’s face it, storage isn’t top of most people’s minds until they need it. Whether you’re moving house, starting a business, or just need to reclaim your garage, we’re here to help. But with many people still unsure of what self storage is or how it works, we knew it was time to get out there and talk about it.

R&M on the Mic helps us:

• Raise awareness of the self storage industry
• Challenge common misconceptions
• Boost engagement with our brand
• Drive real results through authentic content

The Results: More Than Just a Laugh

This wasn’t just about having fun, although we did plenty of that. The campaign, together with some other clever changes to our online presence, delivered some impressive results:

• Website traffic up by 18%
• Enquiries increased by 90%
• Website conversions rose by 50%
• Online bookings grew by 546%

Not bad for a couple of team members, a microphone, and some honest conversations.

Investment and the Future

Marketing doesn’t need to cost the earth. For us, the investment included a microphone, some travel (in our electric car), and 12 days of Rhi and Meg’s time. No fluff, just fun and authentic engagement with the community.

We’re not stopping here. Plans are in motion to take R&M on the Mic to Bristol, Tyneside, and Rogerstone. We’ve managed to get chats in with Craig Bellamy, Duke Al, Giovanni and some street birds, who knows who’s next!

Watch Duke Al Durham performing our spoken word poem

Watch on YouTube

A Different Kind of Storage Experience

At blue self storage, we believe storage should be secure, yes, but also simple and accessible. R&M on the Mic proves we’re not just another faceless storage company. We’re people-focused, community-driven, and always up for doing things differently.

👉🏼 Looking for storage with a bit more personality? Book your unit online today – it only takes a few minutes.